SEO

John Doherty Podcast

John Doherty: How Top-Performing Marketing Agencies Close More Clients 

During challenging times, closing new clients can be difficult. That’s why I brought on John Doherty, the founder, and CEO of Credo.    Credo is essentially a resource that many businesses use to find and hire marketing agencies, so John is the perfect person to break down what clients want in an agency and how …

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Mark Schaefer Explains How to be Invited Into Your Audience’s Inner Circle

Just a few years ago, it wasn’t difficult to buy people’s attention. But it doesn’t work like that anymore. You have to be invited into your audience’s circle.    So how can you do that?   Mark Schaefer came on today to talk about how he helps companies make it into their audience’s inner circle …

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Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month

I’ve been anxiously waiting to introduce our guest today for several weeks. This is Julia McCoy of Express Writers and she is about to tell you how she scaled her agency to over 200 projects per month with a team of 90 writers!   We also get into the importance of content strategy (like how …

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Hamlet Batista Explains: What is Python and How Any SEO Can Learn it

  Listen on:   As we officially set into the New Year, I’ve been thinking about how SEO is changing and where we are headed.    One theme I’ve been hearing over and over again is automation.    So how can we make automation actionable? What should we be doing to actually automate processes?   …

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How Andy Crestodia Earned 5,000 Plus Backlinks Without Ever Sending an Email

  Listen on: Google almost any SEO related term and you’ll probably see at least some of the information is repeated.  The problem is that people don’t care about what you repeat. They care about what you have to say. Andy Crestodina is a master of creating original content and talks about how anyone can …

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The Queen of Featured Snippets Reveals All: How to Get Them, Keep Them and Integrate Them in Your Workflow

  Listen on: I’ve been waiting for a long time to reveal this one… I had the pleasure of chatting with Moz’s   Sr SEO Scientist, Britney Muller, and she did not disappoint! She spoke at MozCon and revealed some incredible insights and data into what Google wants and how to use that information to …

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Kris Jones: Having Tough Conversations With SEO Clients (Like Why Your Content Isn’t Ranking)

  Listen on:   Sometimes the very best SEOs produce content that doesn’t rank.  So I asked Kris Jones of LSEO to come on and talk to us about how he handles awkward situations like these. He’s a best selling SEO author, prominent industry speaker and regularly contributes to blogs like Search Engine Journal, yet …

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How Any SEO Can Compete With Amazon, WebMD and Other Industry Giants in 2020 with Helen Pollitt

  Listen on:   Competing with Amazon, WebMD and other industry giants in SERPs is no joke. But it’s a reality we are going to have to face if we want to stay relevant. That’s why I brought on Helen Pollitt to talk to us about how to navigate the increasingly difficult landscape. She discusses …

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How Nobodies Can Build Personal Brands and No BS Link Building Strategies

  Listen on:   Alex Tachalova has built a personal brand that has gotten her on stage a Brighton SEO, in front of the Moz blog audience and opened the door to her own digital marketing conference. Her blog post on Moz about link building sparked my interest in speaking with her, and the majority …

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The Difference Between $2,000 and $12,000 Marketing Agencies – Karl Kangur

  Listen on: Karl Kangur started out working with $500 per month SEO contracts. Since then, he has worked with Fortune 500 companies and founded several venture-backed marketing agencies. I wanted to know what the difference in services, presentation, and communication looks like between a $500 contract and a $12,000 contract. More importantly, how do …

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How to Structure a Marketing Strategy (Exact Onboarding Process For New Clients)

  Listen on: This week’s guest, Pat Ahern, is the founder of the digital marketing agency, Junto. In this episode we dive into how he onboards and structures a marketing plan for a new client. We discuss the discovery process (his secrets to uncovering which marketing tactics to use) and how he distributes the work …

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How Keyword Research is Changing and How to Embrace it – Maros Kortis

  Listen on:   Today I’m sharing a conversation that I had with Maros Kortis of Mangools. We discussed how relevant keyword research is in 2020 and how it has changed in the past 2-3 years. If you have a new website or a website with a low domain authority, we’re going to give you …

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Create an Automated Link Building Process – Venchito Tampon

  Listen on:   In this episode, we talk with link building expert, Venchito Tampon, who specializes solely in doing outsource link building for marketing agencies. You will learn how to set up a workflow process that will continuously bring results as well as some of his winning strategies that consistently bring in high DA …

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Welcome to The Podcast – Making Marketing Work

Listen on: Hello and welcome to the podcast! I’m very excited to announce the launch of Making Marketing Work, a podcast that delves into the daily workings and hottest tactics in digital marketing. A while back I realized that the most learning I was doing was through simple conversations with other marketers and I thought …

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