SEO

During challenging times, closing new clients can be difficult. That’s why I brought on John Doherty, the founder, and CEO of Credo.    Credo is essentially a resource that many businesses use to find and hire marketing agencies, so John is the perfect person to break down what clients want in an agency and how …

John Doherty: How Top-Performing Marketing Agencies Close More Clients  Read More »

Just a few years ago, it wasn’t difficult to buy people’s attention. But it doesn’t work like that anymore. You have to be invited into your audience’s circle.    So how can you do that?   Mark Schaefer came on today to talk about how he helps companies make it into their audience’s inner circle …

Mark Schaefer Explains How to be Invited Into Your Audience’s Inner Circle Read More »

There are so many SEO strategies, how do you know which ones you should focus on? Which ones will give you the best results in the shortest amount of time? That’s why I brought on John McAlpin. He’s the SEO director at Cardinal Digital Marketing and has spoken at top SEO conferences, like State of …

Focus on These High Impact SEO Strategies – John McAlpin Read More »

  Listen on:   As we officially set into the New Year, I’ve been thinking about how SEO is changing and where we are headed.    One theme I’ve been hearing over and over again is automation.    So how can we make automation actionable? What should we be doing to actually automate processes?   …

Hamlet Batista Explains: What is Python and How Any SEO Can Learn it Read More »

  Listen on:   Sometimes the very best SEOs produce content that doesn’t rank.  So I asked Kris Jones of LSEO to come on and talk to us about how he handles awkward situations like these. He’s a best selling SEO author, prominent industry speaker and regularly contributes to blogs like Search Engine Journal, yet …

Kris Jones: Having Tough Conversations With SEO Clients (Like Why Your Content Isn’t Ranking) Read More »

  Listen on:   Competing with Amazon, WebMD and other industry giants in SERPs is no joke. But it’s a reality we are going to have to face if we want to stay relevant. That’s why I brought on Helen Pollitt to talk to us about how to navigate the increasingly difficult landscape. She discusses …

How Any SEO Can Compete With Amazon, WebMD and Other Industry Giants in 2020 with Helen Pollitt Read More »

  Listen on:   How to Fix Stagnated Content Lee Wilson wrote a post about stagnated content on SEJ and I reached out to him to discuss the topic in further detail. As you already know, updating old content is one of the hottest new SEO techniques because: 1.) It requires much less time than …

How Lee Wilson Fixes Stagnated Content (And Leverages Automation) Read More »

  Listen on: Karl Kangur started out working with $500 per month SEO contracts. Since then, he has worked with Fortune 500 companies and founded several venture-backed marketing agencies. I wanted to know what the difference in services, presentation, and communication looks like between a $500 contract and a $12,000 contract. More importantly, how do …

The Difference Between $2,000 and $12,000 Marketing Agencies – Karl Kangur Read More »

  Listen on: This week’s guest, Pat Ahern, is the founder of the digital marketing agency, Junto. In this episode we dive into how he onboards and structures a marketing plan for a new client. We discuss the discovery process (his secrets to uncovering which marketing tactics to use) and how he distributes the work …

How to Structure a Marketing Strategy (Exact Onboarding Process For New Clients) Read More »

  Listen on: Today’s episode interviews Nathan Gotch, the founder of Gotch SEO and the Gotch SEO Academy, which has helped hundreds of students achieve their own SEO success. We cover his approach to link building (even for non-link happy niches), including how he chooses a tactic, creates content and promotes it, as well as …

How to Build Links in Difficult Industries Read More »