Content Marketing

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Jessica Best Reveals How to Create Emails Your Customers Want to Read

There are a lot of things that are out of our control at the moment, but fortunately, there is one thing you still can control- Email marketing!   Jessica Best, the VP of Data Driven Marketing at Barkley, had a few exciting discoveries with email marketing over the past few weeks and she was gracious …

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Julia McCoy Reveals How She Grew a Content Agency to 200 Projects per Month

I’ve been anxiously waiting to introduce our guest today for several weeks. This is Julia McCoy of Express Writers and she is about to tell you how she scaled her agency to over 200 projects per month with a team of 90 writers!   We also get into the importance of content strategy (like how …

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Why People Pay Brittany Berger to Help Them Produce Less Content

Today we are uncovering the consequences of staying on the content hamster wheel… and solutions. Do you need to produce content? Sure.  But what if you could only produce a fraction of the amount and get better results?  That’s why I brought on Brittany Berger to talk about how to produce less content and get …

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How Content Teams Can Conduct Original Research with Michele Linn

Original research is one of the best ways to attract backlinks and traffic, so it should be a part of every content marketer’s tool kit…   …but there’s a catch.   Conducting original research is difficult to execute, from discovering where the gap in information exists to composing and delivering survey questions, there are a …

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How Andy Crestodia Earned 5,000 Plus Backlinks Without Ever Sending an Email

  Listen on: Google almost any SEO related term and you’ll probably see at least some of the information is repeated.  The problem is that people don’t care about what you repeat. They care about what you have to say. Andy Crestodina is a master of creating original content and talks about how anyone can …

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The Queen of Featured Snippets Reveals All: How to Get Them, Keep Them and Integrate Them in Your Workflow

  Listen on: I’ve been waiting for a long time to reveal this one… I had the pleasure of chatting with Moz’s   Sr SEO Scientist, Britney Muller, and she did not disappoint! She spoke at MozCon and revealed some incredible insights and data into what Google wants and how to use that information to …

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How Nobodies Can Build Personal Brands and No BS Link Building Strategies

  Listen on:   Alex Tachalova has built a personal brand that has gotten her on stage a Brighton SEO, in front of the Moz blog audience and opened the door to her own digital marketing conference. Her blog post on Moz about link building sparked my interest in speaking with her, and the majority …

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How This Agency Attracts Executive Level Audiences Through Content Marketing

  Listen on: Grow and Convert produces content differently from almost any other content agency I’ve ever seen. Their content marketing system doesn’t attract low-level customers. Their content attracts C suite, enterprise, and advanced audiences. It’s original, advanced and data drive advice.. and it’s mainly written by freelancers. Wait, what?? Is that even possible? Let’s …

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How Keyword Research is Changing and How to Embrace it – Maros Kortis

  Listen on:   Today I’m sharing a conversation that I had with Maros Kortis of Mangools. We discussed how relevant keyword research is in 2020 and how it has changed in the past 2-3 years. If you have a new website or a website with a low domain authority, we’re going to give you …

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Attract Top Tier Press With Data Driven Articles – Kristin Tynski

  Listen on:   In this episode, we have Kristin Tynski of Fractl on to talk about how she acquires top tier press (like CNN and the New York Times). She explains the strategies she uses to create data-driven articles, her outreach approach as well as the common mistakes that most people make when approaching …

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Welcome to The Podcast – Making Marketing Work

Listen on: Hello and welcome to the podcast! I’m very excited to announce the launch of Making Marketing Work, a podcast that delves into the daily workings and hottest tactics in digital marketing. A while back I realized that the most learning I was doing was through simple conversations with other marketers and I thought …

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